Creative Advertising

“For the launch of its brand new ad promoting its 2sec tents, the brand Quechua had the idea to show in preview its commercial on its Fan Page by leveraging the new Facebook Timeline. You only have to load the different images composing the ad by scrolling down; then once at the bottom, you just have to press shift + space or scrolling up in order to see the animatin begin like a stop motion. A simple but very original way to use Facebook timeline that gives the idea of the possibilities it offers.”

A new Facebook experience by Fred&Farid for Quechua : http://tinyurl.com/86psjwg

Advertising Agency: Fred & Farid, France

“Volkswagen Amarok is the ultimate all train vehicle. It goes on everywhere, from mountains to the streets of urban jungles. To show that we created Facebook FlipBook. It consists of 200 images that are following each other. You just keep your finger on the -> button and flip through the album so fast that it turns into a never ending movie loop. By the Facebook Flipbook project they expanded the possibilites of the Facebook Platform by using the Photo Album as a new medium.”

Great use of the facebook’s picture. Via Creative criminals. Here’s the link : http://tinyurl.com/79va3aw

Company: Volkswagen
Agency: MacCann
Country:  Turkey

It’s a challenge for supermarkets to attract customers during the current economic crisis. Especially in a heavy struck country like Italy this is a difficult assignment. Saatchi & Saatchi Milan came up with this brilliant stunt. The first supermarket of Italy was opened in 1961 in Rome. For one single day a supermarket in Rome changed all the prices of their products to the original prices from 1961.

Company: Carrefour
Agency: Saatchi & Saatchi, Milan
Country:  Italy

A bit old, but nice work from BBH NY for homeless people. I hope there will be more actions like this in the future.

There are thousands of vagrants in New York, many call out for help, but are often ignored. The main problem is that people don’t know why these people are out on the street. BBH New York gave 4 vagrants a smartphone where they could tweet their feelings and adventures, which changed their lives for good.

Via : Creative Criminals

Company: NYC Rescue Mission
Agency: BBH, New York 
Country:  USA

For Emart in South Korea, Cheil Agency created this QR Code. Emart wants to increase sells during lunch time, so the QR Code is displayed in the streets and you can use it with the sun, you can flash it between noon and 1pm. Nice idea.

http://youtu.be/EvIJfUySmY0 : the video

Client : Emart

Advertising Agency : Cheil

Country : South Korea

The time difference with Europe is no longer going to be a problem for the US fans of the UEFA Champions League. Heineken, along with the Vidal Partnership, has created Keep it Legendary; a set of tools that will help fans enjoy the best soccer in the world the way it’s meant to be: After work, with friends, and with beer.

Advertising Agency: The Vidal Partnership, USA

Nice : your favorite games won’t be spoiled !

People care about what’s happening in the world. But we rarely show it and it’s hard to know which organization that works for the issues you care about. Greenpeace Mode helps people to spread their personal message at the same time as you get to focus during meetings or school. All while spreading the issues Greenpeace works for.

Advertising Agency: Berghs School Of Communication, Stockholm, Sweden
Art Directors: Andreas Ekelund, Max Alm
Copywriter: Viktor Jacobsson

I don’t know if it’s gonna work ! The idea is good, but I really don’t know if this is really efficient ! any comments ?

“Some words are hard to reach. Unlimeted minutes plan.”

Advertising Agency: Grey, Santiago de Chile

Deep down there is a decent human being in everyone it just has to be found !

“You better run. AvioTur Last minute flights.” This is just so funny !

Advertising Agency: ageisobar, São Paulo, Brazil

Does street art and technology match ?? Chevrolet gives its answer ! Jeff Soto presents the new Chevy Sonic !

Company: Chevrolet
Agency: Goodby, Silverstein & Partners, San Francisco
Country:  USA

Sprite gives you a nice shower in Brazil !

“One letter is all it takes. Don’t text and drive”

Agency: Ogilvy, Sao Paulo, Brazil

After the romanian Police ( http://tinyurl.com/cvywzws ) , Claro gives us its version !

Company: Audi
Agency: Kempertrautmann, Hamburg
Country:  Germany

Case study for Audi

“Texting while you drive will end badly. Don’t.”

Advertising Agency: Publicis Bucharest, Romania

Simple idea, but efficient one !

Advertising Agency: Canvas, Cape Town, South Africa

Sometimes money is not enough for reward ! Funny idea !