Creative Advertising

Kombispel, the Swedish scratching lottery, launched this funny campaign. The people of Sweden are sick and tired of scratching their windshields every morning, but they should still enjoy scratching lottery tickets. That’s why they’ve placed these free lottery tickets on windshields right before it started to snow. When people scratched their windshields in the morning they saw this message appear: ‘ Scratching should be fun’. Not sure if everybody likes others touching their car though.

Company: Kombispel
Agency: BerntzonBylund
Country:  Sweden

Hijackings of private social media accounts are an increasing problem in Sweden. It is a way for criminals to launch phishing attacks and spread computer viruses through hazardous links. The Internet Explorer 9 SmartScreen-filter protects you from attacks like these. But being cautious on the internet is nevertheless a good idea. This is why we have created Lurendrejaren (The Swindler).
It is a game that tests your ability to detect false status updates from your Facebook friends. In the game Lurendrejaren hijacks random status updates from your friends. Your job is to determine which ones.

Advertising Agency: JMW kommunkation, Stockholm, Sweden

SJ Swedish Rail

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hagwall Bruckner, Jens Englund
Art Director: Lotta Ågerup
Photographer: Petrus Olson / Adamsky

Oddset : All you need is an opinion

In sports betting, all you need is an opinion: Who’s gonna win? Who’s gonna score? Who’s hot and who’s not? And why? We dramatize this by putting opinions everywhere in a hockey game & football match.

Advertising Agency: TBWA\ Stockholm, Sweden
Copywriters: Johannes Ivarsson, Kalle Widgren
Art Directors: Alexander Fredlund, Carl Dalin
Typographers: C2
Account Director: Jonas Andersson
Account Manager: Annika Molnár
Final Art: Stefan Gallon